SkylarkAds - WordPress Banner Plugin

Effective Date: 22.06.2025
Last Updated: 22.06.2025

1. Introduction

Skylark Tech (“we,” “our,” or “us”) is committed to protecting your privacy in accordance with the General Data Protection Regulation (GDPR) and Polish data protection laws (RODO). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our WordPress plugins, or use our services.

Data Controller: Skylark Tech
Registered Address: ul. Taśmowa 8 02-677 Warszawa
Contact: info@skylarkads.pl
Data Protection Officer: info@skylarkads.pl

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

Create an account on our website
Make a purchase
Subscribe to our newsletter
Contact us for support
Participate in surveys or promotions

This information may include:

Name and contact information (email address, phone number)
Billing and payment information
Account credentials
Communication preferences
Support ticket information

2.2 Automatically Collected Information

When you visit our website, we may automatically collect:

IP address and location data
Browser type and version
Operating system
Pages visited and time spent
Referring website
Device information

2.3 Plugin Usage Data

Our plugins may collect anonymous usage statistics to improve functionality:

Plugin version and WordPress version
Feature usage patterns
Error logs and performance data
Website domain (for license verification)

Note: We do not collect personal data from your website visitors through our plugins unless explicitly configured by you.

3. Legal Basis for Processing

Under GDPR/RODO, we process your personal data based on the following legal grounds:

Contract Performance (Article 6(1)(b)): Processing necessary for order fulfillment, license delivery, and customer support
Legitimate Interest (Article 6(1)(f)): Website analytics, fraud prevention, and service improvement
Consent (Article 6(1)(a)): Marketing communications and optional data collection
Legal Obligation (Article 6(1)(c)): Tax records, legal compliance, and regulatory requirements

4. How We Use Your Information

We use the collected information for the following purposes:

4.1 Service Provision

Process and fulfill your orders
Provide customer support
Deliver software updates and security patches
Verify license authenticity
Manage your account

4.2 Communication

Send order confirmations and receipts
Provide technical support
Send important product updates
Deliver marketing communications (with consent)
Respond to inquiries and requests

4.3 Improvement and Analytics

Analyze website usage and performance
Improve our products and services
Develop new features
Prevent fraud and abuse
Ensure security and compliance

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

5.1 Service Providers

We may share information with trusted third-party service providers who assist us in:

Payment processing (PayPal, Stripe, etc.)
Email delivery services
Website hosting and maintenance
Analytics and marketing tools
Customer support platforms

5.2 Legal Requirements

We may disclose your information if required by law or in response to:

Court orders or legal processes
Government requests
Protection of our rights and property
Prevention of fraud or illegal activities
Protection of user safety

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

SSL encryption for data transmission
Secure payment processing
Regular security audits
Access controls and authentication
Data backup and recovery procedures

Important: No method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to:

Provide our services
Comply with legal obligations
Resolve disputes
Enforce our agreements

Specific retention periods:

Account information: Until account deletion
Purchase records: 7 years (for tax purposes)
Support tickets: 3 years
Website analytics: 26 months
Marketing data: Until unsubscribe

8. Your GDPR/RODO Rights

Under GDPR and RODO, you have the following rights regarding your personal data:

7.1 Access and Portability

Request access to your personal information
Receive a copy of your data in a portable format

7.2 Correction and Updates

Correct inaccurate information
Update your account details

7.3 Deletion

Request deletion of your personal information
Close your account

7.4 Marketing Communications

Unsubscribe from marketing emails
Opt-out of promotional communications

7.5 Data Processing

Object to certain data processing
Restrict processing in specific circumstances

To exercise these rights, contact us at: privacy@skylarkads.pl

Response Time: We will respond to your request within 30 days as required by GDPR/RODO. In complex cases, we may extend this period by an additional 60 days with notification.

7.6 Right to Lodge a Complaint

You have the right to lodge a complaint with a supervisory authority if you believe your data protection rights have been violated. In Poland, you can contact:

Polish Data Protection Authority (UODO)
Website: uodo.gov.pl
Email: kancelaria@uodo.gov.pl

8. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Remember your preferences
Analyze website traffic
Improve user experience
Provide personalized content

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

10. Children’s Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children. If we become aware of such collection, we will delete the information immediately.

11. International Data Transfers

When we transfer your personal data outside the European Economic Area (EEA), we ensure appropriate safeguards are in place:

Adequacy Decisions: Transfers to countries with adequate protection levels
Standard Contractual Clauses: EU-approved contracts with data processors
Certification Schemes: Privacy Shield successors and similar frameworks
Binding Corporate Rules: For transfers within multinational organizations

Current international transfers may include:

Payment processors (PayPal, Stripe) – USA with adequate safeguards
Email services – Various locations with Standard Contractual Clauses
Cloud hosting – EU/EEA preferred, others with appropriate safeguards

12. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by:

Posting the updated policy on our website
Sending email notifications
Displaying prominent notices

Your continued use of our services after changes constitutes acceptance of the updated policy.

13. Governing Law

This Privacy Policy is governed by the laws of the Republic of Poland and applicable EU regulations (GDPR).

Contact Information

For questions about this Privacy Policy or our data practices:

Email: info@skylarkads.pl
General Contact: info@skylarkads.pl
Response Time: Within 72 hours

This policy is part of our Terms of Service and Returns Policy.